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Overview

Nasty Pig

Nasty Pig SS23 National Campaign

2023

Commercial Production

Post-Production

Digital Ad Buying

Traditional Ad Buying

New York City born and raised gay lifestyle brand, Nasty Pig has been a client of ours for a few years now.

We have worked with them on their website and digital properties as well as content production as well as traditional and digital ad buying strategies.

In the winter of 2019, we were tasked to produce a campaign that would increase the brand's awareness, engage new consumers, keep to the brand's DNA yet be suitable for national broadcasting on VH1.

The result was a high-intensity, sexy, and provocative ad that reached millions of viewers during RuPaul's Drag Race as well as millions of impressions and views on Facebook.

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Team

Daniel Montelongo: Producer / Videographer

Fred Kearney: Photographer

David Lauterstein: Creative Direction

Rod Hunsaker: Traditional Media Buyer